TikTok · Aug 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
🟢 Open to work
Early-career marketer focused on social media and brand strategy
I completed a TikTok externship in social media content and brand strategy and am sharpening my portfolio to win internships and entry roles.
Work samples
Projects include a TikTok externship where I focused on social content and brand strategy, highlighting practical deliverables for my portfolio.
TikTok: Social Media Content & Brand Strategy Externship Beats by Dre Creative Advertising Strategy Externship 
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
About me
I completed a TikTok externship in social media content and brand strategy and am sharpening my portfolio to win internships and entry roles.
I am an early-career marketing professional with a bachelors degree and some practical experience. I completed a TikTok externship focused on social media content and brand strategy and I am building a stronger resume to compete for jobs and internships.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Education
University of California, Los Angeles
Political Science · Class of 2023
Skills
Social media contentBrand strategyResume buildingPortfolio presentation
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The project reviewed TikTok's brand and content fundamentals and produced strategic artifacts for social media content and positioning. It synthesized the platform's mission, values, audience signals, and stylistic patterns to inform creative decisions. The work culminated in documented brand-aligned content principles and examples.
YouTube
WatchWhat I've accomplished
I produced a mini brand kit for All Basics Uniforms that included a brand promise and three distilled brand pillars: Comfort First, Modern but School Appropriate, and Nobody Gets Left Out.
Project breakdown
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
This externship analyzed how video advertising functions on TikTok, Instagram, and YouTube and compared platform algorithms, attention-economics principles, and the competitive landscape for premium audio brands. The work mapped algorithmic factors that affect ad visibility and summarized market positioning across key competitors.
What I've accomplished
I built a coded dataset of 29 video ads from Beats and six competitors, recording metadata and creative strategies, and I wrote an executive summary that synthesized observed patterns and sampling limitations.
Project breakdown
The project mapped 29 video ads from Beats and six competitors, captured metadata in a structured spreadsheet, coded hook and talent strategies, and produced an executive summary that synthesized those patterns and noted sampling limits (YouTube-only).
Google Docs
AccessA two-method study tested six ads via a 6-response survey and 48 YouTube captures. I analyzed quantitative and qualitative data, triangulated brand ranking and themes, and produced a Consumer Feedback Report with prioritized recommendations and limitations.
Google Docs
Access