BeReal. logoBeReal. Externship via Extern

Graduate digital marketer focused on social content and strategy

Master's student sharpening hands-on social media and brand strategy skills through project work and a TikTok externship.

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Work samples

Projects focus on social content, brand strategy, and campaign planning. Work includes a TikTok externship where I crafted content and strategy deliverables.

  • BeReal Product Management Externship
    BeReal Product Management Externship
    BeReal. logo

    BeReal. · ✅ Verified by Extern · ⏱️ In progress

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    DesignProduct ManagementUI/UX

About me

Master's student sharpening hands-on social media and brand strategy skills through project work and a TikTok externship.

I am a graduate student in a masters program for digital marketing, building practical skills through project work and an active externship with TikTok focused on social media content and brand strategy. I have some work experience and Im focused on growing specific technical and professional skills.

Externships

BeReal Product Management Externship

In progress

Experience

Marketing & Sales Assistant

RH funcional · July 2024 – July 2025

Logistics Coordinator

Lean Staffing · February 2022 – July 2022

Customer & sales representative.

OMI · April 2021 – November 2021

Education

Westcliff University, Irvine, CA

Masters of Business Administration · Class of 2027

UCLA Extension, CA

Strategic Marketing Course (MGTM X 460.35) · Class of 2024

University of Washington, Seattle, WA

Certificate in Non-profit Management · Class of 2023

Universidad del Rosario, Bogotá, Colombia

Bachelor of international Business Administration · Class of 2020

Skills

Social media contentBrand strategyContent planningCampaign planningSocial analytics
Back to work
BeReal. ↗

✅ Verified by Extern · ⏱️ In progress

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

DesignProduct ManagementUI/UX

Overview

The project compared engagement and onboarding patterns across social apps, benchmarked competitor features, and designed a growth-focused feature concept for an authenticity-centered platform. The work combined quantitative comparison and qualitative feature design to produce a tested concept and supporting analysis.

BeReal Product Management Externship

What I've accomplished

I analyzed comparable apps, mapped key engagement patterns, and designed a feature concept that balanced growth mechanics with authenticity-focused product constraints.

Project breakdown

View all work