Mariam Umar portrait
Currently an Extern @Beats By Dre

🟢 Open to work

Medical Doctor | Digital Health & AI

I build projects at the intersection of healthcare, AI, and product thinking, translating real-world challenges into practical, user-centered solutions.

Work samples

I focus on impactful projects in consumer behavior and market analysis, combining my medical background with research expertise.

  • AI-Powered Career Sprint: Unlock Your Dream Job
    AI-Powered Career Sprint: Unlock Your Dream Job
    Extern logo

    Extern · Jun 2026 · ✅ Verified by Extern

    AI-Powered Career Sprint: Unlock Your Dream Job

    A three-week externship sprint focused on using AI to build job-search assets, craft targeted outreach, and rehearse interviews.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · ✅ Verified by Extern · ⏱️ In progress

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills

About me

I build projects at the intersection of healthcare, AI, and product thinking, translating real-world challenges into practical, user-centered solutions.

MBBS from Kaduna State University, about to start housemanship at Barau Dikko Teaching Hospital. Three years of clinical research, including a 92-study systematic review and public health work reaching 3,000+ people, with a research award in Community Medicine and top honors in Obstetrics & Gynaecology. Currently in a consumer behavior and market analysis externship with Beats by Dre. Working toward digital health product management, grounded in evidence.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Beats By Dre

Experience

Consumer Behaviour and Market Research Analyst Extern

Extern x Beats by Dre ¡ 2026 6 Present

Research Assistant and Student Researcher

Kaduna State University ¡ February 2023 6 February 2026

Education

Kaduna State University

Bachelor of Medicine, Bachelor of Surgery (MBBS) ¡ Class of 2026

TS Academy

AI & Automation ¡ Class of 2026

Skills

Survey Instrument DesignDiscussion Guide DevelopmentQualitative ResearchQuantitative ResearchSystematic ReviewEvidence SynthesisData CollectionQuality ControlSPSSKobo ToolboxResearch ReportingStakeholder CommunicationScientific WritingPrompt EngineeringWorkflow AutomationAgileGoogle SheetsHealthtechn8nProduct Management

✅ Verified by Extern

AI-Powered Career Sprint: Unlock Your Dream Job

A three-week externship sprint focused on using AI to build job-search assets, craft targeted outreach, and rehearse interviews.

Overview

The externship produced AI-optimized career artifacts and an evaluation of interview-practice tools. Work included an elevator pitch and 45-second intro that contextualized clinical and research experience, a master prompt for generating targeted outreach and cover letters, and a review noting that AI interview tools had not yet been trialed.

AI-Powered Career Sprint: Unlock Your Dream Job

What I've accomplished

I produced a pitch and intro that framed my clinical and research background and leadership on large studies, created a master prompt for concise outreach and cover letters, and documented which AI interview-practice tools I had not yet tested.

Project breakdown

View all works

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

During my externship with Beats By Dre, I explored how consumer insights drive product innovation and marketing strategies. I utilized AI tools to analyze real consumer data, created pain point charts, and developed customer journey maps informed by psychological purchasing behaviors. This hands-on experience enhanced my understanding of consumer behavior and market analysis.

Beats by Dre Consumer Behavior & Market Analysis Externship

What I've accomplished

I produced a public pain-point dashboard, thematically coded customer reviews into AIDA-linked journey stages, and built an AI-driven survey outreach workflow combining ManyChat, ChatGPT, and Gemini.

Project breakdown

The project used AI-generated pain-point JSON, which I converted into an interactive radar-style dashboard and deployed on Replit. The chart highlighted that build quality and durability accounted for nearly one-third of user feedback, exceeding audio-related complaints.

The task gathered recurring customer pain points from reviews (situation) and required an AIDA journey map (task). I organized themes, mapped touchpoints and customer thoughts/feelings/actions across Awareness, Interest, Desire, Action (action), and produced a finalized journey map and supporting…

The module asked for a ManyChat setup, so I created a basic chatbot flow, linked it to the survey, and iterated the conversation elements to capture respondent eligibility and share the form. The deliverable showed a working ManyChat flow and live link.

View all works