TikTok · ✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
TikTok Externship via Extern·🟡 Open to consultingMJ
Communication student exploring social media content and brand strategy
Junior at NC State studying Communication, gaining campaign strategy experience through a Health-Ade externship while building a foundation for my career.
Work samples
Portfolio of class work and deliverables from my TikTok Social Media Content & Brand Strategy externship, focused on research, marketing, and practical insights for engaging content decisions.
TikTok: Social Media Content & Brand Strategy Externship
About me
Junior at NC State studying Communication, gaining campaign strategy experience through a Health-Ade externship while building a foundation for my career.
I am passionate about learning and excited to explore new opportunities that will benefit my career. I am always grateful yo be able to work on projects that give me the benefit of real work and experience
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
Independent Online Reseller
Self Employed · Nov 2025 - Aug 2026
Education
North Carolina State University
B.A. Communication with a Minor in Business Admininstration · Class of 2028
Skills
Consumer behavior researchQualitative analysisCommunicationsResearch framingInsights synthesis
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The project examined social media content and brand positioning for a creator-owned apparel line. The work reviewed the brand's TikTok presence, assessed post formats and community signals, and documented where the content aligned or diverged from typical creator-commerce patterns.
What I've accomplished
I produced a Brand Strategy Document defining positioning, three brand pillars, voice guidelines, and persona notes, plus mood board slides that translated the strategy into visual direction.
Project breakdown
I collected competitor and platform research, then drafted a Brand Strategy Document that defined positioning, three brand pillars, voice guidelines, and persona notes. I also created mood board slides to translate strategy into visual direction.
Google Docs
Access