Undergraduate Thesis — Emotional Branding as a Market Strategy

Designed and executed an independent mixed-methods market research study examining how emotional branding influences consumer trust, purchase behavior, and brand loyalty. Developed research methodology, survey design, and analytical framework, collecting quantitative data from 107 consumers and qualitative insights through 6 industry interviews. Synthesized research findings into strategic recommendations that strengthened brand positioning, customer retention, and communication strategies through evidence-based consumer insights. Presented a comprehensive 20,000-word research report translating complex consumer data into actionable business recommendations.

Explurger — U.S. Market Entry Strategy Consultant

Conducted consumer research, audience segmentation, and competitive analysis to evaluate market opportunities for U.S. expansion. Analyzed consumer needs and behavioral trends to develop insight-driven recommendations supporting customer acquisition and brand positioning. Presented strategic recommendations through executive-style presentations supported by market data and consumer research findings.

Dolce & Gabbana — China Re-Entry Strategy Consultant

Conducted market and consumer perception research to evaluate brand recovery opportunities within the Chinese luxury market. Assessed consumer sentiment, competitive positioning, and communication strategies to develop recommendations for rebuilding trust and long-term growth. Delivered research-backed recommendations through client-focused presentations emphasizing strategic decision-making.

Tiger Advisory — Brazil Expansion Strategy Consultant

Researched market conditions, consumer behavior, and competitive dynamics to evaluate Brazil as a strategic expansion opportunity. Synthesized market intelligence into recommendations for market positioning, customer engagement, and long-term business growth. Collaborated within consulting teams to deliver research findings through executive presentations and strategic reports.

✅ Verified by Extern · ⏱️ In progress

Pinterest - GenZ Consumer Behavior Externship

A Pinterest externship investigating how Gen Z discovers and uses content on the platform, focused on producing advertiser-facing insights from primary research.