Customer Revenue Analysis & Capital Budgeting Model
Analyzed a 4,200+ record customer database using Excel pivot tables and VLOOKUP to segment new vs. renewing customers and calculate year-over-year revenue variance by state. Built a discounted cash flow model estimating customer lifetime value, incorporating monthly cancellation-probability decay, tax effects, and a 15% discount rate; used Goal Seek to identify breakeven pricing thresholds under alternative pricing strategies. Constructed a 5-year capital budgeting analysis (NPV, MACRS depreciation, opportunity cost, net working capital) to evaluate an $8.5M infrastructure investment decision.

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