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Early-career researcher focused on Gen Z consumer behavior

I study Gen Z trends and consumer insights, drawing on a Pinterest GenZ Consumer Behavior externship to shape my approach.

Work samples

Projects center on Gen Z consumer insights, with examples from my Pinterest GenZ Consumer Behavior externship and related exploratory work.

  • Pinterest - GenZ Consumer Behavior Externship
    Pinterest - GenZ Consumer Behavior Externship
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    Pinterest · ✅ Verified by Extern · ⏱️ In progress

    Pinterest - GenZ Consumer Behavior Externship

    A Pinterest externship researching how Gen Z uses the platform, producing a survey-driven insight for advertiser-facing storytelling.

    Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

About me

I study Gen Z trends and consumer insights, drawing on a Pinterest GenZ Consumer Behavior externship to shape my approach.

I am Nicolas M Hernandez Meza III. I have some work experience and I completed the Pinterest GenZ Consumer Behavior externship as part of exploring my early career path.

Externships

Pinterest - GenZ Consumer Behavior Externship

In progress

Experience

Social Media Coordinator / Operations & Travel Manager

Families to Freedom · Jan 2026 - Sep 2026 | Dallas, TX

Mentor Recruitment & Retention Specialist

Southwest Key Programs · Jan 2025 - Dec 2025 | Dallas, TX

Building Inspector

Dallas County Health & Human Services / Housing · Aug 2022 - Dec 2023 | Dallas County, TX

Property Management

Asset Living · Sep 2021 - Jul 2022 | Dallas, TX

Office Manager

Youth Advocate Programs, Inc. · Feb 2021 - Mar 2022 | Dallas, TX

Texas Statewide Organizing Director - progressed from Legal Support & Community Outreach

RAICES · Jun 2015 - Jan 2020 | Texas

President / Executive Director

North Texas Dream Team · Approx. May 2018 - 2020 | Dallas-Fort Worth, TX

Regional Director

Omega Delta Phi Fraternity · 2018 - 2020 | Regional

Legal Assistant / Paralegal

Herrera & Vera Law · Oct 2019 - Apr 2020 | Grand Prairie, TX

Marketing / Social Media Manager

Light of Hope Immigration Law Center · May 2020 - May 2021 | Plano, TX

Founder / Director

DFW Animal Sanctuary & Rescue Network · Oct 2020 - Present | Dallas-Fort Worth, TX

Education

University of North Texas at Dallas

Master of Science, Public Leadership and Administration · Class of 2021

Texas A&M; University-Commerce

Master of Arts, World History · Class of 2018

The University of Texas at Dallas

Bachelor of Arts, Political Science · Class of 2016

Eastfield College / DCCCD

Two Associate Degrees

Skills

Gen Z consumer researchTrend observationConsumer behavior analysisQualitative observationTranslating insights into takeaways

✅ Verified by Extern · ⏱️ In progress

Pinterest - GenZ Consumer Behavior Externship

A Pinterest externship researching how Gen Z uses the platform, producing a survey-driven insight for advertiser-facing storytelling.

Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

Overview

The work investigated Gen Z behavior on Pinterest using a Jobs-to-be-Done survey deployed to Gen Z respondents. The project collected and analyzed responses, synthesizing patterns in how younger users search and curate content on the platform. Findings were packaged into a single evidence-backed insight intended for an advertiser pitch.

Pinterest - GenZ Consumer Behavior Externship

What I've accomplished

I designed and ran a Jobs-to-be-Done survey with Gen Z participants, analyzed the responses, and distilled those results into a concise insight suitable for an advertiser-facing presentation.

Project breakdown

View all work