Breaking Games logoBreaking Games Externship via Extern
Nikita Jain portrait

Marketing Professional, AI-Curious by Nature

I bring a bias for action to every marketing challenge, backed by data, sharpened by AI, and driven by a relentless focus on results.

🟢 Open to work

Work samples

Explore my journey through projects that blend data analysis, AI development, and e-commerce strategies, showcasing my growth and expertise.

  • Wayfair AI Agent Engineering for Business Intelligence Externship
    Wayfair AI Agent Engineering for Business Intelligence Externship
    Wayfair logo

    Wayfair · Jun 2026 · ✅ Verified by Extern

    Wayfair AI Agent Engineering for Business Intelligence Externship

    Learn one of the most in-demand skills shaping the future of work: building AI agents. In this externship, you’ll step into the role of an AI Agent Developer and use n8n to design agents that think, plan, and act on real data — automating insights, decisions, and workflows. No coding experience required. By the end, you’ll create a live dashboard powered by your own AI agents, gaining hands-on experience that applies to any role or industry — from marketing and consulting to product management and data science.

    AI Workflow DesignAI Agent DevelopmentWeb Scraping & Data ExtractionPresentation Skills
  • Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games logo

    Breaking Games · ✅ Verified by Extern · ⏱️ In progress

    Breaking Games E-Commerce Data Analysis & Strategy Externship

    A data-analysis externship with Breaking Games focused on using marketing and e-commerce analytics to diagnose conversion funnels and recommend modest optimizations.

    Data AnalysisDigital MarketingSalesPresentation Skills

About me

I bring a bias for action to every marketing challenge, backed by data, sharpened by AI, and driven by a relentless focus on results.

Curious by nature, I’m drawn to new ideas, emerging trends & problems that don’t have obvious answers. I enjoy exploring, experimenting & connecting seemingly different dots to find simple, creative ways forward. I’m a constant learner who believes the best ideas often come from staying curious.

Externships

Breaking Games E-Commerce Data Analysis & Strategy Externship

In progress

Experience

Marketing AI Automation Externship (Wayfair × Extern)

EXTERN · Apr 2026 – May 2026

Digital Marketing Internship

OPTICVYU · Jul 2025 – Aug 2025

Lead, Partner Marketing & Digital Transformation

HP (HEWLETT-PACKARD) · Dec 2021 – Aug 2024

Project Manager, Strategic Initiatives

HP (HEWLETT-PACKARD) · Dec 2018 – Nov 2021

Area Sales Manager

HP (HEWLETT-PACKARD) · Sep 2017 – Nov 2018

Program Manager

HP (HEWLETT-PACKARD) · Jun 2016 – Aug 2017

Market Research Internship

LENOVO · Apr 2015 – Jun 2015

Education

Baruch College, Zicklin School of Business

MS, Marketing Analytics (STEM) · Class of 2026

Symbiosis Institute of Business Management, Pune

MBA, Marketing · Class of 2016

Jesus and Mary College, University of Delhi

Bachelor of Commerce · Class of 2014

Skills

Google AnalyticsBusiness IntelligenceDigital TransformationB2B MarketingB2C MarketingA/B TestingBusiness DevelopmentCampaign ManagementChange ManagementContent MarketingConsumer TechCompetitive BenchmarkingCross-functional LeadershipCustomer Journey MappingDashboard DesignProject ManagementMarketing AnalyticsE-commerce/MarketplaceAgile/SLDCDigital Marketing

✅ Verified by Extern

Wayfair AI Agent Engineering for Business Intelligence Externship

Learn one of the most in-demand skills shaping the future of work: building AI agents. In this externship, you’ll step into the role of an AI Agent Developer and use n8n to design agents that think, plan, and act on real data — automating insights, decisions, and workflows. No coding experience required. By the end, you’ll create a live dashboard powered by your own AI agents, gaining hands-on experience that applies to any role or industry — from marketing and consulting to product management and data science.

AI Workflow DesignAI Agent DevelopmentWeb Scraping & Data ExtractionPresentation Skills

Overview

The work produced a series of n8n AI agents and a Market Intelligence Dashboard that combined trend signals, competitor data, and content generation. The project built agent workflows for image moodboards, consumer trend discovery, competitor monitoring, and content generation, then consolidated them into a single dashboard and presentation that documented pipelines and sample outputs.

Wayfair AI Agent Engineering for Business Intelligence Externship
Google Slides
Access

What I've accomplished

I delivered a connected Market Intelligence system: agent workflows that generate moodboards, a downloadable area-rug trend report, an automated competitor analysis report, an on‑brand content generator, and a consolidated dashboard plus a final slide deck.

Project breakdown

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✅ Verified by Extern · ⏱️ In progress

Breaking Games E-Commerce Data Analysis & Strategy Externship

A data-analysis externship with Breaking Games focused on using marketing and e-commerce analytics to diagnose conversion funnels and recommend modest optimizations.

Data AnalysisDigital MarketingSalesPresentation Skills

Overview

The work analyzed real marketing and e-commerce data to identify conversion patterns and checkout drop-off behavior. The project combined Google Analytics, ad platform data, and Shopify metrics to trace customer journeys across ads, site visits, and purchases. Analysis culminated in concrete findings about what users purchased and where they left the funnel.

Breaking Games E-Commerce Data Analysis & Strategy Externship

What I've accomplished

I documented a complete purchase funnel for a recorded transaction, identifying the sequence of touchpoints, the consumer's feelings at each stage, and the reason the purchase occurred via an in-store buy when delivery timelines missed the need.

Project breakdown

A purchase need arose from event rules, I researched options and compared prices, I bought in-store when online delivery was too late, and I documented funnel stages, feelings, and which touchpoints drove the sale.

Google Sheets
Access

I examined referrer-level pageview and conversion data, compared current vs previous year, and calculated rates (pages/session, add-to-cart, conversion, bounce). I reported that Yahoo drove qualified traffic with higher engagement and noted landing pages with high interest but low purchases.

Google Sheets
Access
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nycbucketlist.blog

Built and grew a WordPress blog using SEO, social media, & affiliate marketing strategies to drive organic traffic & monetize content. Overview: https://canva.link/7jlnr80pfjhl5c9

Overview

Built and grew a WordPress blog using SEO, social media, & affiliate marketing strategies to drive organic traffic & monetize content. Overview: https://canva.link/7jlnr80pfjhl5c9

nycbucketlist.blog

What I've accomplished

- Researched NYC attractions, experiences, and local recommendations to develop relevant, search-focused content. - Applied SEO strategies including keyword research, on-page optimization, internal linking, and content structuring. - Promoted content through social media to expand reach and drive traffic to the blog. - Integrated affiliate links and monetization opportunities into relevant content

Outcome

Built a content platform that combined SEO, content marketing, social media, and affiliate marketing to attract organic traffic and create opportunities for audience engagement and monetization

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Google DigiPivot 2021 (Google, ISB and Avtar)

Selected among top 40 women professionals in India for an elite 4-month Digital Marketing program.

Overview

Selected among top 40 women professionals in India for an elite 4-month Digital Marketing program.

Google DigiPivot 2021 (Google, ISB and Avtar)

What I've accomplished

Completed structured learning in digital marketing, customer journey mapping, and digital consumer behavior. Strengthened my ability to use digital channels and customer insights to create engaging experiences and support business growth, while applying these concepts to real-world marketing initiatives.

Outcome

Strengthened my digital marketing foundation and developed a more customer-centric approach to marketing by understanding customer journeys, digital touchpoints, and how insights can inform more relevant and engaging experiences.

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LLM-Powered Text Analysis

Applied AI and text analytics to the Bea Moss Interview Archive from Tenement Museum NYC, transforming 145 years of unstructured oral history from 22 interviewees across 9 ethnic communities into structured, visual intelligence.

Overview

Applied AI and text analytics to the Bea Moss Interview Archive from Tenement Museum NYC, transforming 145 years of unstructured oral history from 22 interviewees across 9 ethnic communities into structured, visual intelligence.

LLM-Powered Text Analysis

What I've accomplished

Built an LLM-powered analysis framework covering sentiment scoring, narrative arc mapping, named entity extraction, and theme clustering. Presented findings at Baruch College alongside faculty and student researchers.

Outcome

Uncovered a universal immigrant narrative arc consistent across all communities and eras. Delivered an interactive dashboard, NLP blueprint, and research presentation, turning archival transcripts into actionable cultural insight. The project was featured in the Baruch College newsletter, recognizing the work and its findings

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Customer Lifetime Value Analysis

Segmented users and applied predictive modeling techniques to estimate potential customer value.

Customer Lifetime ValuePredictive Modeling

Overview

Segmented users and applied predictive modeling techniques to estimate potential customer value.

Customer Lifetime Value Analysis
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RSV Vaccine GTM Strategy (Beyfortus)

Built an end-to-end GTM plan with MRI data covering segmentation, personas, & integrated marketing strategy.

Overview

Built an end-to-end GTM plan with MRI data covering segmentation, personas, & integrated marketing strategy.

RSV Vaccine GTM Strategy (Beyfortus)
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The Wheelock Team (Consulting)

Delivered a software platform consolidation roadmap and implementation strategy for a NYC-based real estate firm.

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