
Beats by Dre Data Analytics: Qualitative & Quantitative Insights Externship
A Beats by Dre externship exploring qualitative and quantitative methods for extracting consumer insights from feedback and survey data.

Currently an Extern @Center for Improving Youth JusticeI'm Nkoba Ismael Matovu, a Computer Science graduate passionate about leveraging data analytics to drive strategic decisions and insights.
Dive into my projects where I analyze consumer behavior, market trends, and e-commerce strategies to deliver actionable insights.

A Beats by Dre externship exploring qualitative and quantitative methods for extracting consumer insights from feedback and survey data.

A Breaking Games externship focused on analyzing e-commerce behavior and marketing data to understand online sales funnels and conversion performance.
Analyzed multi-source Airbnb data using Python to evaluate pricing and review trends. Identified key metrics including average price, review periods, and private room distribution. Generated insights to support pricing and market positioning strategies. Cleaned and structured data for analysis and reporting

A data analytics externship with the Center for Improving Youth Justice, focused on analyzing two decades of facility, incident, and demographic records.
I'm Nkoba Ismael Matovu, a Computer Science graduate passionate about leveraging data analytics to drive strategic decisions and insights.
Seeking a Business Analytics position to advance my data analysis, root cause analysis, and risk modeling skills to drive strategic evaluation and evidence-based strategies in decision-making.
Externships
Data Analytics Externship with Center for Improving Youth Justice
Center for Improving Youth Justice
Experience
Founding Volunteer/Program Coordinator
Youngsters Appeal Foundation · Nov 2022 - Present
Breaking Games Data Analytics Extern E-Commerce Strategy
Extern · Nov 2025 - Jan 2026
Beats by Dre Data Analytics Extern Consumer Insights
Extern · Jun 2025 - Sept 2025
Project Manager
Collaborative Community Projects · Sept 2020 - April 2025
Education
University of the People, Pasadena, California, United States. (Remote)
Bachelors degree in Computer Science. · Class of 2026
Chartered Management Institute (CMI), United Kingdom. (Remote)
CMI Level 7 Diploma in Strategic Management and Leadership Practice. · Class of 2026
Google (Via Coursera). (Remote)
Google Advanced Data Analytics Professional Certificate · Class of 2025
Skills
✅ Verified by Extern
A Beats by Dre externship exploring qualitative and quantitative methods for extracting consumer insights from feedback and survey data.
During my externship with Beats by Dre, I delved into consumer insights through qualitative and quantitative analysis. I learned to decode consumer conversations, analyze feedback, and apply AI tools to improve strategic decision-making. This experience enriched my understanding of market trends and consumer behavior, equipping me with practical skills for data analytics.

I produced cleaned survey data and quantitative summaries in Google Sheets, conducted EDA and sentiment scoring in Python, and assembled a presentation workflow including an AI-generated dashboard and a final project recap.
✅ Verified by Extern
A Breaking Games externship focused on analyzing e-commerce behavior and marketing data to understand online sales funnels and conversion performance.
The work analyzed exports from Google Analytics, Shopify, and ad data to map the e-commerce funnel, trace traffic and engagement patterns, and identify conversion friction points. Outputs included cleaned Excel analyses, charts, documented learnings, and next steps. The work was awarded Top Performer by Breaking Games.

I produced cleaned Excel datasets, charts that traced traffic and conversion behavior, documented reflections and next steps, and a consolidated funnel visualization informed by those analyses.
Analyzed multi-source Airbnb data using Python to evaluate pricing and review trends. Identified key metrics including average price, review periods, and private room distribution. Generated insights to support pricing and market positioning strategies. Cleaned and structured data for analysis and reporting
✅ Verified by Extern · ⏱️ In progress
A data analytics externship with the Center for Improving Youth Justice, focused on analyzing two decades of facility, incident, and demographic records.
The externship analyzed CIYJ's 20+ years of juvenile justice data, including incident reports, staff and youth surveys, demographics, and outcome measures. The work established which correlational methods and safeguards were appropriate for the dataset and produced structured analytical plans and interpretations of observed relationships.

I produced a detailed inventory of the five CIYJ files, recording row and column counts, document structure, units of analysis, sheet counts, codebook availability, and corrective interpretation notes.
I examined the five CIYJ files, recorded each file's rows and columns, identified what each row represented, noted sheet counts and codebook availability, and added AI-assisted reflections that corrected unit-of-analysis and interpretation errors.