I developed a compelling one-page visual story that addressed a specific business challenge, utilizing metaphor to convey meaning and engage decision-makers. This project emphasized the importance of crafting narratives that resonate and drive action.

You’ve just begun thinking critically and strategically about how to communicate important business ideas. You’ve already stretched your creative muscle by visualizing concepts in out-of-the-box ways—and this project will stretch it even further. In this project, you’ll practice using a tool that turns data into stories . How clearly that story comes through depends entirely on how well you’re able to leverage the tool’s capabilities. As mentioned earlier, this is a muscle built over time —not overnight. Right now, the most important thing is simply to get comfortable using the tool. Let’s start there.

I collaborated with the team at Breaking Games to analyze and organize six disjointed data sources from their e-commerce operations. I established a functional SQLite database and executed initial SQL queries, significantly reducing data retrieval time from two hours to just thirty seconds.

I traced one customer's journey from ad click to purchase across four tables, highlighting the challenges posed by scattered data. This hands-on analysis underscored the issues that my subsequent design work aimed to resolve.