Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Currently an Extern @Beats By DreRA
Aspiring Policy Consultant & Researcher
I'm a Politics and International Relations student on a mission to gain valuable internship experience in research and policy.
Work samples
Dive into my portfolio showcasing various projects and experiences, from virtual internships to volunteering, all aimed at honing my skills in research and policy.
Beats by Dre Creative Advertising Strategy Externship
About me
I'm a Politics and International Relations student on a mission to gain valuable internship experience in research and policy.
I am currently a politics and international relations undergraduate student seeking an internship in a sector that best aligns with my interests in research, policy, and charity. Additionally, I would like to develop transferable skills such as data analysis, research, and problem-solving. At the same time, further develop these skills in a practical and fast-paced environment. I am interested in policy consultant and private sector roles.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Experience
Business Marketing and Operations virtual work experience
Bright Network · 2026
Journalism workshop
Goldsmith University · 2023
Freelance Babysitting
Freelance · 2022-24
Food bank volunteer
The salvation army Lewisham · 2023-ongoing
General assistant
CCT Venues Smithfield · September 2025- current
Education
Queen Mary University of London
Undergraduate Degree (BA) in Politics and International Relations
GCSE: 10 GCSEs, Grades 8–6
A-LEVELS: Government and politics: A*; Philosophy: B; History: B
Skills
Time managementOrganisational skillsEnglishItalianSpanishTwiMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookAdobe PhotoshopAdobe After EffectsCanvaData analysisResearchProblem-solvingRisk assessmentPR managementSituational analysisOption assessmentPolicy research
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
I developed a comprehensive understanding of the video advertising ecosystem for Beats by Dre, focusing on platforms like TikTok, Instagram, and YouTube. I analyzed how these platforms operate, the role of algorithms in ad visibility, and the principles of attention economics, while mapping the competitive landscape in the premium audio market.
What I've accomplished
I produced a competitive map that listed flagship products, price ranges, positioning, key differentiators, and target audiences, and I analyzed technical versus lifestyle positioning to show how Beats is differentiated in the market.
Project breakdown
The work mapped primary and secondary competitors, listed flagship products, price ranges, positioning, differentiators, and target audiences. It concluded Beats' distinctiveness in pop culture positioning, colour use, and style-forward premium messaging.
Google Docs
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