Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Beats By Dre Externship via ExternRS
Early-career maker shaping real projects
I turn hands-on experience into clear, usable work while I figure out my long-term career direction.
Work samples
A small portfolio of practical work and experiments that show the skills I'm developing and the directions I'm exploring.
Beats by Dre Creative Advertising Strategy Externship
About me
I turn hands-on experience into clear, usable work while I figure out my long-term career direction.
I'm Racheal Stewart. I have some work experience and I'm exploring the path I want to take next, building practical skills and collecting projects that show what I can do.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Digital Marketing Specialist (Paid Media & PPC)
Great Day Improvements · Oct 2022 to Present
Marketing Coordinator
Keller Williams Jacksonville · Feb 2020 to Oct 2022
Education
University of North Florida
Master of Business Administration with a concentration in Marketing
University of North Florida
Bachelor of Business Administration Majored in Business Management, Minor in Marketing
Skills
Practical project workLearning through projectsExploring career directions
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
This externship examined how video advertising functions across TikTok, Instagram, and YouTube. The work mapped platform algorithms, attention-economics principles, and the competitive landscape for premium audio. Outputs compared format characteristics and visibility drivers across the three platforms.
What I've accomplished
I mapped competitors and their flagship products, documented price ranges and positioning, and concluded that Beats emphasized lifestyle, design and celebrity associations rather than technical specifications.
Project breakdown
The project mapped primary and secondary competitors, listed flagship products, price ranges, positioning, key differentiators, and target audiences. It concluded that Beats emphasized lifestyle, design, and celebrity associations over technical specs.
Google Docs
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