HP
Corporate Venture Capital & Business Analytics
Venture CapitalStrategic CommunicationCommunicationWritten CommunicationBusiness DevelopmentBusiness Strategy
TikTok Externship via Extern
Business student at Seattle Pacific University
I study Business at Seattle Pacific University and translate coursework into practical projects and analysis.
Work samples
A portfolio of coursework and projects that show analysis, strategy, presentations, and business planning completed while studying Business at Seattle Pacific University.
Corporate Venture Capital & Business Analytics Content Creation Personal Project
Content Creation
Social Media MarketingBrand MarketingDigital MarketingEmail MarketingEvent MarketingInfluencer MarketingPerformance MarketingContent MarketingGrowth MarketingMarketing AnalyticsEvent PlanningPersonal RelationsCanvaAI
About me
I study Business at Seattle Pacific University and translate coursework into practical projects and analysis.
I am Rebecca Ferreira, a Business major at Seattle Pacific University. I focus on applying business principles I learn in class to practical projects and campus activities, and I am building skills in strategy, analysis, and communication.
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
Content Creator
Self-Employed · Jan 2026 – Present
Social Media Marketing Intern, Marketing Team
The Refind Closet · Aug 2024 – Dec 2025
Corporate Venture Capital & Business Analytics Extern
HP · Oct 2024 – Nov 2024
Education
Seattle Pacific University
Bachelor of Arts, Business, Management & Marketing · Class of 2027
South Seattle College
Associate of Arts and Sciences, Business/Managerial Economics · Class of 2024
Skills
Business analysisStrategic planningPresentation skillsWritten communicationTeam collaboration
Corporate Venture Capital & Business Analytics
Venture CapitalStrategic CommunicationCommunicationWritten CommunicationBusiness DevelopmentBusiness Strategy
Back to work
Personal Project
Content Creation
Social Media MarketingBrand MarketingDigital MarketingEmail MarketingEvent MarketingInfluencer MarketingPerformance MarketingContent MarketingGrowth MarketingMarketing AnalyticsEvent PlanningPersonal RelationsCanvaAI
Back to work
VOGUE
Social Media Strategy & Marketing
FashionBrand Marketing
Back to work
Substack
Writer
WriterCulture AnalystAgileBrand Voice & Tone Strategy
✅ Verified by Extern
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The externship analyzed how video advertising functions across TikTok, Instagram, and YouTube, covering platform algorithms, attention-economics principles, and the competitive landscape for premium audio. The work compared ad visibility mechanics and synthesized those factors into a consolidated picture of the video-ad ecosystem.
Google Slides
AccessWhat I've accomplished
I cataloged over 40 video ads into a searchable spreadsheet with taxonomy fields (hook, talent, CTA, production, scores) and wrote an executive summary that synthesized observed patterns and competitive positioning.
Project breakdown
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
This externship examined content and brand strategy for TikTok-format social channels. The work reviewed existing social posts and evaluated creative and community signals across a brand's profile, then produced recommendations grounded in that review.
What I've accomplished
I produced a Brand Strategy Document for Pro Crew Gear that defined brand positioning, three brand pillars, target persona insights, and media frameworks, supported by a mood board and competitor performance data.
Project breakdown
I reviewed Pro Crew Gear’s website and Instagram, scraped competitor performance, and drafted a Brand Strategy Document that defined positioning, three brand pillars, target persona insights, and media frameworks. The document produced a clear strategic foundation and proof points for TikTok…
Google Docs
Access