I design and build practical solutions, learn new tools fast, and explain my work clearly.
Projects where I solved problems, built deliverables, and documented my process.
Supported Julie’s, a small local business, to revitalize business structure and increase customer engagement Developed marketing plan with sample advertisements to attract more customers and expand demographic reach Researched marketing strategies using PEW Research Center, and small brands analysis to propose new platforms
Designed digital and print advertisements for a variety of products across multiple mock businesses Developed concept sketches and visual branding elements for a stationery and sticker business Created comprehensive marketing plan for a proposed stationery/sticker brand, including target audience, positioning, and promotional strategy
Learned foundational Excel skills including formulas, formatting, and basic data organization Created simple spreadsheets to track information, perform calculations, and summarize data Applied operations analytics to evaluate process efficiency, forecasting accuracy, inventory levels, and quality performance Built introductory charts and pivot tables to visually present data and support class assignments
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
I design and build practical solutions, learn new tools fast, and explain my work clearly.
I'm Reese Yan. I build things, learn quickly, and share what I make. I focus on practical solutions and clear communication.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Cashier
Portillo’s · July 2023 - Present
Education
Northern Illinois University
Bachelor of Science in Business Administration
Skills
Supported Julie’s, a small local business, to revitalize business structure and increase customer engagement Developed marketing plan with sample advertisements to attract more customers and expand demographic reach Researched marketing strategies using PEW Research Center, and small brands analysis to propose new platforms
Designed digital and print advertisements for a variety of products across multiple mock businesses Developed concept sketches and visual branding elements for a stationery and sticker business Created comprehensive marketing plan for a proposed stationery/sticker brand, including target audience, positioning, and promotional strategy
Learned foundational Excel skills including formulas, formatting, and basic data organization Created simple spreadsheets to track information, perform calculations, and summarize data Applied operations analytics to evaluate process efficiency, forecasting accuracy, inventory levels, and quality performance Built introductory charts and pivot tables to visually present data and support class assignments
✅ Verified by Extern · ⏱️ In progress
The project mapped how video advertising functions across TikTok, Instagram, and YouTube, and examined algorithmic factors that affect ad visibility and attention allocation. The work compared platform mechanics and attention-economics concepts, and documented the competitive landscape for premium audio in those channels.
I produced a competitive map that recorded flagship products, price ranges, positioning, key differentiators, and target audiences for primary and secondary competitors, plus a 2–3 sentence summary of what makes Beats distinct.
I mapped primary and secondary competitors, recorded flagship products, price ranges, positioning, key differentiators, and target audiences, then summarized what makes Beats distinct in 2–3 concise sentences.