Health-Ade logoCurrently an Extern @Health-Ade
Reuana Horne portrait

Data science junior focused on consumer insights

I combine data skills from my degree with hands-on externship work to analyze consumer behavior and shape evidence-based recommendations.

Work samples

Portfolio of coursework and externship tasks that demonstrate data analysis, insight generation, and communication of findings from consumer-focused projects.

  • Mental Health App
    Mental Health App

    Built an interactive mental health app using HTML and JavaScript, migrated data analysis to Excel

    HTMLJavaScriptExcel
  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

I combine data skills from my degree with hands-on externship work to analyze consumer behavior and shape evidence-based recommendations.

I am Reuana Horne, a junior Data Science student at Loyola University Chicago pursuing a bachelors degree. I have some work experience and I'm building practical skills through a Consumer Behavior & Insights externship with Health-Ade.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Global Campus Ambassador 6 Marketing Track

Meitu Inc. · Jul. 2026 6 Present

Events, Marketing, & IT Intern

The Spanish Chamber of Commerce in Hong Kong · May 2026 6 Present

Destination Ambassador

The Intern Group · May 2026 6 Present

Office Assistant

Loyola University Chicago 6 Residence Life Office · Jan. 2026 6 Present

Desk Receptionist

Loyola University Chicago · Aug. 2025 6 Present

Social Media Ambassador

Aramark 6 Loyola University Chicago · Jul. 2024 6 Nov. 2024

Education

Loyola University Chicago

B.S. Data Science & French, Music Minor · Class of 2028

Sciences Po Aix

French

Skills

Data analysisConsumer behavior insightsApplied analyticsData visualizationStatistical thinking

Mental Health App

Built an interactive mental health app using HTML and JavaScript, migrated data analysis to Excel

HTMLJavaScriptExcel
View all work

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship investigated why the same shopper chooses different beverage brands across visits by designing and fielding a consumer survey, benchmarking major category competitors, and assembling a consulting-style case pack. Work combined primary survey data with competitive benchmarking and synthesized findings into executive-ready deliverables.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I ran the research and analysis end to end: I designed and executed a consumer survey, compared competitors across the category, and packaged the findings into a consulting-style case brief.

Project breakdown

View all work