RRExtern, Digital Marketing Track participant·🟢 Open to work
Rogelio Reyes portrait

Aspiring Marketing Analyst & Business Psychologist

I'm on a journey to blend psychology with marketing, seeking to understand consumer behavior and create impactful strategies.

Message MeAbout me

Work samples

My projects focus on understanding consumer behavior through psychology and marketing, leveraging real data to influence marketing strategies.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Jun 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills
  • Charity: Water Digital Marketing Project
    Charity: Water Digital Marketing Project

    The Global Career Accelerator · Dec 2025

    Charity: Water Digital Marketing Project

    I created a realistic marketing campaign using Meta Ads Manager and Canva to build a realistic portfolio for charity:water. This involved creating a landing page, identifying & creating content pillars targeted for college students through Instagram, addressing influencer content guidelines, and set

    Digital MarketingInfluencer MarketingCorporate BrandingMarketing CampaignE-commerce

About me

I'm on a journey to blend psychology with marketing, seeking to understand consumer behavior and create impactful strategies.

I'm a junior at Indiana University Bloomington pursuing a Bachelor's Degree in Psychology and Marketing. With some work and project experience under my belt, I'm eager to officially launch my career, focusing on enhancing my resume and competitiveness in the job market.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Completed · Jun 2026

Experience

Extern|Beats By Dre - Consumer Behavior & Market Analysis Externship

Beats By Dre · May 2026 - Jul 2026

IMS College Program - Guest Experience And Event Operations Staff

Indianapolis Motor Speedway · May 2026 - Jul 2026

Digital Marketing Track

The Global Career Accelerator · Aug 2025 - Dec 2025

Sales Representative

Kin Home · May 2025 - Jul 2025

ASURE Psychological And Brain Sciences Research

Indiana University · Jan 2025 - May 2025

Ambassador

Project Stepping Stone of Indiana · Jun 2024

Education

Indiana University Bloomington

Bachelor of Arts, Psychology | Minor In Marketing (GPA: 3.59/4.0) · Class of 2028

Skills

Consumer BehaviorMarket AnalysisSurvey DesignAI ToolsMarketing StrategyMarket Research
Back to work
Beats By Dre · Jun 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The externship converted AI-generated signals and primary survey data into a set of consumer-research artifacts for audio products. Work included an interactive pain-point chart, a customer journey table using the AIDA framework, a 20-question Google Form plus outreach scripts and ManyChat setup, and a structured analysis that led to product and pricing recommendations.

Beats by Dre Consumer Behavior & Market Analysis Externship
Open Link

What I've accomplished

I produced a suite of research deliverables: a deployed interactive pain-point chart, a finalized AIDA customer journey table, a 20-question Google Form with outreach copy and ManyChat flow, a structured analysis with product and pricing recommendations, and a 7-slide executive presentation plan.

Project breakdown

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The Global Career Accelerator · Dec 2025

Charity: Water Digital Marketing Project

I created a realistic marketing campaign using Meta Ads Manager and Canva to build a realistic portfolio for charity:water. This involved creating a landing page, identifying & creating content pillars targeted for college students through Instagram, addressing influencer content guidelines, and set

Digital MarketingInfluencer MarketingCorporate BrandingMarketing CampaignE-commerce

Overview

I created a realistic marketing campaign using Meta Ads Manager and Canva to build a realistic portfolio for charity:water. This involved creating a landing page, identifying & creating content pillars targeted for college students through Instagram, addressing influencer content guidelines, and setting the campaign structure while defining the objective, KPIs, and cost-efficiency metrics.

Charity: Water Digital Marketing Project

What I've accomplished

With this project, I gained a comprehensive understanding of digital marketing campaigns, identified key performance metrics, implemented realistic plans for a legitimate company, and developed the knowledge and tools to execute a digital marketing campaign in the future.

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Indiana University Bloomington · May 2025

ASURE Psychological & Brain Sciences - Pseudoscience Research

Participating in the ASURE program, I researched the association between openness and conspiratorial thinking in the PBS department. Our team designed a nationwide survey, regulating it with non-biased questions and a Likert scale of 1-6 for no neutral responses, analyzed responses using JASP and R-

Statistical AnalysisSurvey DesignFactor AnalysisQuantitative & Qualitative AnalysisConsumer Research

Overview

Participating in the ASURE program, I researched the association between openness and conspiratorial thinking in the PBS department. Our team designed a nationwide survey, regulating it with non-biased questions and a Likert scale of 1-6 for no neutral responses, analyzed responses using JASP and R-Studio, and presented our findings at an academic expo.

ASURE Psychological & Brain Sciences - Pseudoscience Research

What I've accomplished

I designed and published a national survey on openness and conspiratorial thinking, ensured the questions were unbiased, analyzed the data using JASP and R-Studio, and presented the results at an expo. I gained valuable experience in survey design, data analysis, presenting research, and in how scientists conduct surveys and analysis while accounting for limitations and confounding variables.

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