L’Oréal · Mar 2025
TikTok Externship via Extern·🟢 Open to workRZ
Ron(Yi) Zhang
BFSU ‘26 BA | M.S.Marketing @ USC Marshall Trilingual (Mandarin, English, Japanese) Aspiring Digital Marketer | Data Analyst | Product Manager
Work samples
Portfolio of class projects and assignments from my USC marketing program, showing applied skills and learning outcomes.
L’Oréal Brandstorm 2025 NetEase Campus Promotion & Community Development Dec 2024
NetEase Campus Promotion & Community Development
About me
BFSU ‘26 BA | M.S.Marketing @ USC Marshall Trilingual (Mandarin, English, Japanese) Aspiring Digital Marketer | Data Analyst | Product Manager
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
HRmax Product Intern (Japanese)
Tongdao Liepin Group · Mar 2026 - Jun 2026
Japanese Music Operations Intern
Pokekara · Jul 2025 - Aug 2025
Account Executive Intern
BlueFocus · Jul 2023 - Aug 2023
Education
University of Southern California
Master of Science in Marketing(Marketing Analytics) · Class of 2027
Beijing Foreign Studies University (BFSU)
Bachelor of Arts in Japanese · Class of 2026
Skills
Marketing fundamentalsMarket research basicsDigital marketing conceptsBrand strategy theoryData interpretation from coursework
Back to work
L’Oréal · Mar 2025
L’Oréal Brandstorm 2025
Back to work
Dec 2024
NetEase Campus Promotion & Community Development
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The externship examined social media content and brand strategy for TikTok-format audiences. Work involved auditing existing creator content and evaluating how posts, tone, and format aligned with a lifestyle brand's presence. Deliverables documented content patterns and strategic observations for short-form channels.
What I've accomplished
I audited creator content and brand-facing posts, documenting patterns in format, tone, and performance signals that informed my delivered summaries and recommendations.
