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MSBA student focused on consumer behavior and market analysis

Master's candidate at Cal Poly Pomona with hands-on externship experience analyzing consumer behavior for Beats by Dre.

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Work samples

Portfolio of consumer research, market analysis, and reports informed by the Beats by Dre externship and academic work at Cal Poly Pomona.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · ✅ Verified by Extern · ⏱️ In progress

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills

About me

Master's candidate at Cal Poly Pomona with hands-on externship experience analyzing consumer behavior for Beats by Dre.

My name is Rose Roldan and I'm an MSBA graduate student at California State Polytechnic University Pomona (CPP). I have some work experience and working on the Beats by Dre Consumer Behavior & Market Analysis externship, where I will research consumer insights and market trends.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

In progress

Experience

Data Entry Clerk (Temp)

Quinn Company · October 2024 – February 2025

Data Entry Clerk (Temp)

Hot Topic · September 2023 – May 2024

Digital Marketing/Data Entry

Proaxxes · June 2022 – July 2022

Education

California State Polytechnic University, Pomona (CPP)

Master of Science in Business Analytics (MSBA)

Skills

Consumer behavior researchMarket analysisData interpretationQualitative researchReport writing
Back to work
Beats By Dre ↗

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

This externship explored consumer behavior and market signals relevant to a major audio brand. The work combined survey-based research, psychological frameworks for buying decisions, and AI-assisted analysis of consumer responses. Deliverables included AI-generated structured outputs that summarized top pain points from participant data.

Beats by Dre Consumer Behavior & Market Analysis Externship

What I've accomplished

I built an interactive Replit dashboard from AI-generated JSON and exported a pain-point chart that identified noise cancellation and transparency as the leading consumer concerns.

Project breakdown

The project ingested AI-generated JSON of top pain points, converted it into an interactive Replit dashboard, and exported a pain-point chart image. The deliverable showed noise cancellation and transparency as top concerns from reviews.

Open Link

The project analyzed headphone buyers' journey using AIDA, mapped what customers did, thought, and felt at each stage, and listed specific touchpoints. The submission produced a stage-by-stage CSV-style journey map with concrete behaviors and messaging cues.

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