IT student focused on market analysis and practical research

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Beats By Dre logoCurrently an Extern @Beats By Dre

Junior Information Technology student at WGU, completing a Beats by Dre externship in consumer behavior and market analysis.

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Work samples

Portfolio of class projects, practical IT work, and deliverables from the Beats by Dre externship, focused on consumer behavior, market analysis, and applied research.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logoBeats By Dre✅ Verified by Extern⏱️ In progress

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills

About me

Junior Information Technology student at WGU, completing a Beats by Dre externship in consumer behavior and market analysis.

I spent two years in B2B account management, managing enterprise relationships and turning around at-risk accounts before deciding to pursue IT and analytics full time. Now studying at WGU while completing a consumer insights externship with Beats by Dre, I bring the same instinct that made me effective in sales, digging past the surface to find what actually explains a pattern, to research and data work. I'm building toward a career in business, data, and product analytics, one real project at a time.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Beats By Dre

Experience

Server

Lombardi Family Concepts · May 2026 – Present

Shift Lead / Server

JOEY Restaurant Group · Nov 2025 – May 2026

Account Executive, MSE

Gartner · Mar 2025 – Nov 2025

Territory Manager of the West / Account Executive

CrossRoads Technologies Consulting Group · May 2023 – Mar 2025

Education

Western Governors University

B.S. in Information Technology

Skills

Data VisualizationData StorytellingExcelStatistical AnalysisStrategic CommunicationCross-functional LeadershipStakeholder ManagementProject ManagementRequirements GatheringSQLSQL AnalyticsWritten CommunicationSales & BD
Back to works
Beats By Dre ↗

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The externship explored consumer behavior and market analysis for Beats by Dre, combining survey design with AI-assisted data processing. Work included generating structured outputs from consumer inputs and producing an AI-formatted JSON of prioritized pain points.

Beats by Dre Consumer Behavior & Market Analysis Externship

What I've accomplished

I extracted top pain points from headphone reviews, produced an AI-formatted JSON and a visual dashboard, and published a Replit app plus a PNG showing that sound quality was the most cited complaint (6 mentions).

Project breakdown

I extracted top pain points from headphone reviews, converted the AI JSON into a visual dashboard, and published a Replit app plus a PNG. The chart showed sound quality as the top complaint (6 mentions), with sound leakage barely present.

Open Link

I mapped a customer journey across Awareness, Interest, Desire, and Action, incorporated AI first-pass inputs, refined touchpoints and emotions, and produced a finalized journey map plus a supporting spreadsheet showing stages and touchpoint details.

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