Beats By Dre logoCurrently an Extern @Beats By Dre

Aspiring Marketer & Product Manager

Eager to enhance my skills in marketing and product management, I’m focused on creating impactful experiences through consumer insights.

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Work samples

My portfolio features hands-on projects from externships at Beats by Dre and BeReal, focusing on consumer insights and product management strategies.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Apr 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills
  • BeReal Product Management Externship
    BeReal. logo

    BeReal. · Aug 2026 · ✅ Verified by Extern

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    DesignUI/UXProduct Management

About me

Eager to enhance my skills in marketing and product management, I’m focused on creating impactful experiences through consumer insights.

I'm a junior at the University of Southern California, pursuing a Bachelor's Degree with a focus on marketing and product management. While I'm still building my resume, I'm passionate about understanding consumer behavior and shaping innovative products that resonate with users.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Beats By Dre

Experience

Consumer Behavior & Marketing Analysis Extern

Beats By Dre · Feb 2026 - Present

Design Intern

Rios Architecture · June 2023 - August 2023

Leadership Development Intern

Accenture (Learning to Lead Program) · June 2021 - August 2021

Education

University of Southern California

Bachelor of Fine Arts in Design · Class of 2027

Skills

Marketing StrategyConsumer BehaviorProduct ManagementData AnalysisSurvey DesignUser Engagement
Back to work
Beats By Dre · Apr 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

During my externship with Beats by Dre, I explored the intersection of consumer behavior and market analysis. I utilized AI tools to gather and analyze consumer insights, creating impactful visuals and presentations that informed marketing strategies. This hands-on experience deepened my understanding of how consumer psychology shapes product innovation and brand loyalty.

Beats by Dre Consumer Behavior & Market Analysis Externship
Loom
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What I've accomplished

I produced a suite of consumer-insight deliverables: an interactive pain-point chart app, AIDA-based journey and dashboard images, a live Google Form for data collection, Google Sheets analyses of 20 responses, and a McKinsey-style executive presentation with Gamma slides and dashboards.

Project breakdown

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BeReal. · Aug 2026 ↗

✅ Verified by Extern

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

DesignUI/UXProduct Management

Overview

During my externship with BeReal, I explored how product teams balance authenticity with user growth in social apps. I analyzed user journeys, benchmarked competitors, and conceptualized a growth-driven feature, all while aligning with BeReal’s core mission of fostering genuine connections.

BeReal Product Management Externship
Google Docs
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What I've accomplished

I produced three deliverables: a user-journey summary with observed insights, a benchmarking report including prioritized feature comparisons, and a PRD-lite plus a Canva prototype for a selected app feature.

Project breakdown

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GAP Logo Redesign (Adobe Photoshop, Adobe Illustrator, Unsplash)

Led a brand identity redesign, creating 10+ logo iterations and 3 color studies to finalize a scalable circular mark aligned with contemporary retail aesthetics. Developed 8+ high-fidelity mockups (billboards, storefront signage, packaging, apparel, tags, and editorial spreads) to demonstrate cross-platform adaptability and commercial viability. Conducted comparative analysis against the original mark to articulate differentiation strategy and strengthen brand positioning through simplified geometry and improved legibility.

Adobe PhotoshopAdobe IllustratorUnsplash
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ONO USB-C Cable Package Redesign (Adobe Photoshop, Adobe Illustrator)

Redesigned retail packaging for a consumer electronics product, producing 12+ graphic iterations and structural dieline refinements to enhance visual hierarchy and shelf presence. Conducted competitor and brand analysis to align with Walmart’s ONN identity, optimizing typography, color contrast, and layout for clearer product communication. Created 10+ high-fidelity 3D renderings and retail-ready prototypes, integrating structural cut/fold specifications to ensure production feasibility and scalable packaging design.

Adobe PhotoshopAdobe Illustrator
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