Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Beats By Dre Externship via Extern
UC Berkeley student focused on creative advertising straetgy
Senior at UC Berkeley working on creative advertising strategy through a Beats by Dre externship.
🟢 Open to workWork samples
Projects include creative advertising strategy developed during my Beats by Dre externship and class-based marketing work at UC Berkeley.
Beats by Dre Creative Advertising Strategy Externship
About me
Senior at UC Berkeley working on creative advertising strategy through a Beats by Dre externship.
I am Solea Chaidez, a senior at UC Berkeley studying with a focus on marketing. I work on creative advertising strategy through a Beats by Dre externship and I am building experience in marketing strategy and campaign thinking.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Skills
Creative advertising strategyMarketing strategyCampaign conceptingBrand messagingBrief writing
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The project examined how video ads perform on TikTok, Instagram, and YouTube and surveyed the competitive landscape in the premium audio market. Work mapped platform algorithms, summarized attention-economics principles, and compared competitors' creative approaches. Delivered artifacts included an ecosystem map and a competitive creative audit.
What I've accomplished
I analyzed video-ad mechanics across major social platforms, compiled how algorithms and attention drivers affect visibility, and produced a competitive creative audit for premium audio brands.
