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Entry-level Data Analyst | PL-300 Certified | SQL, Python , Power BI, Tableau & Machine learning

I build end-to-end data projects — cleaning, modeling, and visualizing data in SQL, Python, Tableau and power BI to turn raw datasets into decisions worth acting on.

Work samples

Data projects built in SQL, Python, Power BI (DAX, Power Query), and Excel — from raw data cleaning and modeling to dashboards that drive real decisions.

  • Dubai Real Estate Analysis

    Aug 2026

    Dubai Real Estate Analysis

    Dubai's real estate data was fragmented across off-plan, secondary, and rental sources, making it hard to compare investment opportunities or identify pricing drivers consistently.

    Power BIPower QueryExcelDashboard DesignData AnalysisData StorytellingInvestment AnalysisKPI TrackingMarketing AnalyticsReal EstateTrend Analysis
  • Airbnb Market Analysis

    Sep 2026

    Airbnb Market Analysis

    Airbnb's global listing portfolio is mature and scaled, yet averages just 62.88/100 in guest satisfaction. The goal was to identify which attributes actually drive satisfaction.

    MySQLPower BIBusiness IntelligenceData AnalysisData VisualizationDecision MakingMarketing Analytics

About me

I build end-to-end data projects — cleaning, modeling, and visualizing data in SQL, Python, Tableau and power BI to turn raw datasets into decisions worth acting on.

I'm Syed Taha Ahmad, an entry-level Data Analyst based in Dubai, UAE, with a B.Tech in Computer Science and Engineering. I work across SQL, Python, R, Power BI, Tableau, and Excel, and hold Microsoft PL-300,Google Business Intelligence and Google Data Analytics Certifications. My portfolio includes 11 end-to-end projects spanning real estate, hospitality, retail, and customer support data, each tracing a business question to a measurable finding. I'm currently in an Amazon-sponsored people analytics externship through Extern, applying sentiment and thematic analysis to real employee feedback.

Externships

Amazon Operational Strategy & People Analytics Externship

In progress

Education

Allenhouse Institute of Technology (affiliated with AKTU), Uttar Pradesh, India

B.Tech, Computer Science & Engineering · Class of 2025

Skills

AI Powered AnalyticsBusiness IntelligenceCommunicationDashboard DesignData AnalysisData StorytellingData VisualizationDecision MakingExcelKPI TrackingMachine LearningPandasPower BIProject ManagementPythonSentiment AnalysisSQLTableauTrend AnalysisStakeholder Management
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Dubai Real Estate Analysis

Dubai's real estate data was fragmented across off-plan, secondary, and rental sources, making it hard to compare investment opportunities or identify pricing drivers consistently.

Power BIPower QueryExcelDashboard DesignData AnalysisData StorytellingInvestment AnalysisKPI TrackingMarketing AnalyticsReal EstateTrend Analysis

Overview

Dubai's real estate data was fragmented across off-plan, secondary, and rental sources, making it hard to compare investment opportunities or identify pricing drivers consistently.

Dubai Real Estate Analysis

What I've accomplished

Integrated 5 data sources (93,000+ listings) into a star-schema Power BI model, engineering gross rental yield, metro-proximity segmentation, and normalized price-per-sqft to enable cross-market comparison.

Outcome

Tracked $71B in market activity and found freehold ownership drives a 97% price premium — larger than metro accessibility's effect — while surfacing high-growth, high-yield communities outperforming prime locations.

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Airbnb Market Analysis

Airbnb's global listing portfolio is mature and scaled, yet averages just 62.88/100 in guest satisfaction. The goal was to identify which attributes actually drive satisfaction.

MySQLPower BIBusiness IntelligenceData AnalysisData VisualizationDecision MakingMarketing Analytics

Overview

Airbnb's global listing portfolio is mature and scaled, yet averages just 62.88/100 in guest satisfaction. The goal was to identify which attributes actually drive satisfaction.

Airbnb Market Analysis

What I've accomplished

Cleaned 279,713 listings and 5.37M reviews in MySQL, standardizing 662 inconsistent host-location values and engineering an amenity-count field, then ran Key Influencers analysis in Power BI.

Outcome

Found cleanliness, accuracy, and communication were the strongest statistical drivers of review score, well ahead of price or location — showing scale hadn't translated into guest satisfaction.

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Google Fiber Repeat Call Analysis

A telecom provider needed to understand which markets and issue types were driving repeat customer support contacts, to prioritize first-contact-resolution improvements

BigQuerySQLPower QueryPower BIStakeholder ManagementBusiness Intelligence

Overview

A telecom provider needed to understand which markets and issue types were driving repeat customer support contacts, to prioritize first-contact-resolution improvements

Google Fiber Repeat Call Analysis

What I've accomplished

Combined and cleaned 3 datasets (450 rows) in BigQuery into a 1,350-row analysis-ready table, then built an interactive Power BI dashboard with market, problem-type, and time-period filters.

Outcome

Found 20,240 repeat calls from 65K initial contacts (~31%), with Market 1 driving ~63% of them, mainly Internet & Wi-Fi issues — recommending first-contact-resolution training there as the priority fix.

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UK Train rides analysis

A UK rail ticketing dataset needed to be turned into an interactive view of revenue, delays, and customer behavior to support operational decision-making

Data AnalysisData StorytellingData VisualizationDecision MakingExcelGenerative AIKPI Tracking

Overview

A UK rail ticketing dataset needed to be turned into an interactive view of revenue, delays, and customer behavior to support operational decision-making

UK Train rides analysis

What I've accomplished

Structured and modeled 60,000+ ticketing records in Power BI, building DAX-driven KPIs for revenue and sales trends alongside interactive slicers for delay causes, payment methods, and refund patterns.

Outcome

Delivered a dashboard breaking down delay causes (weather, technical faults, staffing) and refund patterns by ticket type and purchase channel, providing actionable KPIs for operational teams.

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Spotify listening analytics

Personal streaming history spanning over a decade sat as raw, unstructured data with no visibility into long-term listening trends or preferences.

Company AnalysisData AnalysisData StorytellingData VisualizationExcelKPI TrackingMarketing AnalyticsPerformance MarketingPower BIStakeholder Management

Overview

Personal streaming history spanning over a decade sat as raw, unstructured data with no visibility into long-term listening trends or preferences.

Spotify listening analytics

What I've accomplished

Cleaned and structured ~150,000 streaming records from 2013–2024, converting play duration into minutes/hours and building DAX measures to power an interactive dashboard with ranking charts and platform breakdowns.

Outcome

Surfaced 5,000+ hours of total listening time, year-over-year trends across 11 years, and top artists, albums, and tracks by listening share, segmented by platform.

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Global electronics retailer sales analysis

A global electronics retailer needed visibility into profit drivers, customer retention, and operational gaps hidden across its product categories and regions.

Company AnalysisData AnalysisData StorytellingData VisualizationKPI TrackingMarketing AnalyticsPower BIProduct Analytics

Overview

A global electronics retailer needed visibility into profit drivers, customer retention, and operational gaps hidden across its product categories and regions.

Global electronics retailer sales analysis

What I've accomplished

Built a star-schema Power BI model with sales as the central fact table, applying feature engineering and EDA to analyze profitability, retention, and delivery performance across categories and demographics.

Outcome

Found Music/Movies/Audio Books carried a 61% margin despite low revenue, customers 50+ drove $30M in sales, and 79% of orders were missing delivery status — flagged as the most urgent data-quality issue.

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Flight service satisfaction analysis

A fictional airline was receiving a high volume of dissatisfied customer reviews. The goal was to uncover the root causes behind the dissatisfaction using service and delay data.

Business IntelligenceData AnalysisData StorytellingData VisualizationMarketing AnalyticsPower BIKPI Tracking

Overview

A fictional airline was receiving a high volume of dissatisfied customer reviews. The goal was to uncover the root causes behind the dissatisfaction using service and delay data.

Flight service satisfaction analysis

What I've accomplished

Built a Power BI dashboard analyzing ratings, delays, and customer segments, using key visuals to isolate which services and conditions most affected satisfaction scores across ticket classes.

Outcome

Found over 57% of customers dissatisfied, with online services the main bottleneck; satisfaction fell with delays but rose with flight distance. Set a 3.6+ average rating as the improvement target.

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Coving-19 Vaccination analysis

Vaccination data was being processed and reported manually, creating delays and inconsistency. The goal was to automate the pipeline for faster, more reliable reporting.

AWSData AnalysisData StorytellingDecision MakingHealthcare

Overview

Vaccination data was being processed and reported manually, creating delays and inconsistency. The goal was to automate the pipeline for faster, more reliable reporting.

What I've accomplished

Built a cloud ETL pipeline on AWS using S3, Glue, and QuickSight to automate the collection, transformation, and visualization of vaccination data end-to-end, replacing manual handling with a scheduled workflow.

Outcome

Delivered live dashboards fed by an automated pipeline, removing manual reporting steps and reducing the turnaround time between raw data and usable insight for stakeholders.

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Tailwind traders executive analysis

A multi-country retailer needed a unified executive view of sales and profit performance across regions and currencies to support strategic decisions.

Business IntelligenceCritical ThinkingDashboardingData AnalysisData StorytellingData VisualizationDecision MakingKPI TrackingPower BI

Overview

A multi-country retailer needed a unified executive view of sales and profit performance across regions and currencies to support strategic decisions.

Tailwind traders executive analysis

What I've accomplished

Built a 5-table relational data model in Power BI spanning 5 countries and 14 product categories, with DAX measures for Sales in USD, YTD Profit Margin, and Median Sales to standardize multi-currency reporting.

Outcome

Delivered a dashboard tracking $866.97K net revenue and 92.27% YTD profit, revealing the UAE drove 63.49% of median sales while margins stayed near 20% consistently across all regions.

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Bellabeat Health fitness analysis

A wellness tech company wanted to understand user engagement and health patterns from fitness tracker data to improve its smart device offerings and marketing campaigns.

Business IntelligenceData AnalysisData StorytellingData VisualizationDecision MakingKPI TrackingPythonSQLTableau

Overview

A wellness tech company wanted to understand user engagement and health patterns from fitness tracker data to improve its smart device offerings and marketing campaigns.

Bellabeat Health fitness analysis

What I've accomplished

Examined 940,000+ Fitbit activity records in SQL and Excel, cleaning raw data and running exploratory analysis to uncover patterns in activity levels, calorie expenditure, and sleep behavior.

Outcome

Found highly active users burned 30–40% more calories, while 45% showed inconsistent activity and irregular sleep — insights used to recommend targeted wellness campaign segments.

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Cyclistic bike share analysis

A ride-share company needed to understand how casual riders differ from annual members to design a membership conversion strategy. I analyzed 5M+ Divvy bike-share trips to uncover behavioral patterns that could inform targeted marketing.

Business IntelligenceCompany AnalysisData AnalysisData StorytellingData VisualizationDecision MakingExcelMarketing AnalyticsPower BIR programming

Overview

A ride-share company needed to understand how casual riders differ from annual members to design a membership conversion strategy. I analyzed 5M+ Divvy bike-share trips to uncover behavioral patterns that could inform targeted marketing.

Cyclistic bike share analysis

What I've accomplished

Processed and segmented 5,000,000+ bike-share transactions in R and Power BI, analyzing ride duration, rideable type, and timing across casual and annual riders to isolate behavioral differences between the two groups.

Outcome

Found casual riders average 20–25% longer trips than members, and 60% of their rides fall on weekends — pointing to leisure-driven usage and a clear weekend-focused angle for membership conversion campaigns.

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✅ Verified by Extern · ⏱️ In progress

Amazon Operational Strategy & People Analytics Externship

Imagine shaping how AMAZON — yes, THE Amazon — welcomes and keeps its workforce. Every year, Amazon loses billions because new hires leave before Day 90. You’re going to fix that. In this externship, you’ll web scrape real-world employee reviews from across the web, extract actionable insights, and design persona-driven strategies to help Learning Ambassadors connect smarter, faster, and more humanely. It’s part research, part strategy—and all about learning how people data drives big decisions.

Data AnalysisPythonStrategyOperations

Overview

The externship examined retention challenges in Amazon fulfillment centers by collecting and analyzing employee reviews and operational context. The work combined web-scraped employee feedback with operational research to surface patterns in early-tenure exits and to inform persona-driven strategies. Deliverables included analyzed review data, synthesized insights, and candidate personas.

Amazon Operational Strategy & People Analytics Externship

What I've accomplished

I produced a role-by-role workforce spreadsheet that listed each position, main responsibilities, close collaborators, common tools, and explanatory notes.

Project breakdown

Situation: the externship asked for a workforce map at an AFC. Task: catalog roles and their responsibilities. Action: compiled a spreadsheet listing roles, main responsibilities, who they work closely with, common tools, and notes. Result: produced a clean role-by-role workforce structure showing…

Google Sheets
Access

I gathered Glassdoor reviews and YouTube transcripts, cleaned encoding and label inconsistencies, removed empty/duplicate columns and rows, added tone and topic columns for videos, and exported final CSVs ready for analysis.

Google Drive
Access

I cleaned and combined Glassdoor and YouTube text, scored sentiment with TextBlob, generated unigram/bigram/trigram charts and word clouds, and reported that Glassdoor leaned positive on pay while YouTube emphasized breaks, long shifts and physical strain.

Google Docs
Access

I extracted themes and sentiment from Glassdoor and YouTube, tagged 520 rows with Python, identified Physical Strain & Footwear as the top negative theme, and built a 5 Whys analysis and root-cause tree showing system-level causes like productivity rates and weak feedback loops.

Google Docs
Access

I grouped cleaned employee reviews into labeled segments (Core Production Associates, Contingent Labor, Leadership & Indirect Staff, High-Pace/Specialized Roles), documented theme counts per segment, and produced a CSV/worksheet showing friction frequencies by theme for each cohort.

Google Sheets
Access
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