TikTok · ✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
TikTok Externship via ExternTM
Marketing graduate student focused on research-led strategy
I pair marketing research methods with practical campaign thinking to shape clearer brand and customer decisions.
Work samples
A selection of research summaries, campaign briefs, and project writeups that highlight methods, findings, and practical next steps I produced during my studies and early experience.
TikTok: Social Media Content & Brand Strategy Externship
About me
I pair marketing research methods with practical campaign thinking to shape clearer brand and customer decisions.
I am Taku Mawera, a graduate student pursuing a masters degree in Marketing and Marketing Research. I have some work experience and I am building a portfolio as I transition from study to a professional marketing career.
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
Online English Teacher
Preply · Apr 2025 - Present (1y 4m)
Journalist (Writer and Sub-Editor)
SIP Media Solutions · Aug 2026 - Aug 2026 (1m)
Social Media Manager
GoodLife · Feb 2026 - Apr 2026 (2m)
Marketing Assistant
LocaeRise · Mar 2025 - May 2025 (2m)
Barback
The Piano Works-Covent Garden · Jan 2023 - Oct 2023 (9m)
Student Voice & Communities Coordinator (Social Sciences Faculty & Postgraduate)
University of East Anglia Students’ Union · Oct 2021 - Dec 2021 (2m)
Student Ambassador
University of Plymouth · Jun 2018 - Oct 2021 (3y 4m)
UPSU Campaign Staff
University of Plymouth Students’ Union · Jul 2019 - Jun 2021 (1y 11m)
Event Coordinator (RAG Charity)
University of Plymouth Students’ Union · Oct 2019 - Jul 2020 (9m)
Campaigns and Research Assistant
Citizens Advice Plymouth · Dec 2019 - Jun 2020 (6m)
Campaigner and Canvasser
Labour Party (Plymouth Branch) · May 2019 - Jun 2020 (1y 1m)
Education
Universidad Católica San Antonio de Murcia (UCAM)
MA Innovation and Tourism Marketing
TEFL UK
Certificate (Pass) 220 Hour Specialist TEFL (Teach English as a Foreign Language)
University of Plymouth
BSc (Hons) (2.2) International Relations with Politics
Skills
Marketing researchConsumer insightCampaign planningMarket analysisSurvey design
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The project examined social media content and brand strategy on TikTok through a focused externship. Work analyzed an existing brand presence and assessed content choices, post formats, and engagement patterns. Findings and artifacts documented specific strengths and weaknesses in the brand's TikTok activity.
What I've accomplished
I reviewed the brand's TikTok presence, documenting content patterns, post formats, and engagement signals to identify concrete areas for improvement and opportunities in short-form social content.
