TikTok logoTikTok Externship via Extern·🟢 Open to work
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Strategic Communication | PR, Brand Strategy & Digital Media

Building experience in public relations, brand strategy, audience research, and digital content while preparing to launch my career in communications.

Work samples

A selection of class projects, assignments, and campus work that demonstrate my skills in media, writing, and communication as I complete my degree.

About me

Building experience in public relations, brand strategy, audience research, and digital content while preparing to launch my career in communications.

I’m Tariah Roberts, a senior at the University of Minnesota pursuing a B.A. in Strategic Communication. I’m especially interested in public relations, corporate communications, brand strategy, and digital media. I enjoy research, problem-solving, and figuring out how brands can communicate more clearly and meaningfully with their audiences. I’m currently building my portfolio through campaign strategy, audience research, content development, and hands-on projects as I prepare to begin my career in communications after graduation.

Externships

TikTok: Social Media Content & Brand Strategy Externship

In progress

Experience

After School Nanny

Freelance · June 2023 - June 2024

Receptionist

H & S Bookkeeping · June 2020 - March 2023

Resident Assistant

Presbyterian Homes & Services · Jan. 2025

Special Education Substitute Paraprofessional

Zen Educate · Jan. 2025

Education

University of Minnesota, Twin Cities

Bachelor of Arts in Strategic Communication · Class of 2026

University of St. Thomas

Associate of Arts in Liberal Arts

Skills

Mass communication theoryMedia writingAudience researchPublic speakingContent planning

✅ Verified by Extern · ⏱️ In progress

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The externship explored social media content and brand strategy on TikTok through practical evaluations of creator-driven posts and product presentation. The work reviewed existing content to assess messaging, format, and audience signals, producing concrete notes on how specific posts performed and why.

TikTok: Social Media Content & Brand Strategy Externship

What I've accomplished

I reviewed creator content and social posts to identify what worked and what could be clarified, producing concise evaluations and recommendations for each item I analyzed.

Project breakdown

View all work