Smart Hydration Water Bottle — GTM Strategy
Developed positioning, target audience, market research, messaging, launch strategy, and success metrics to drive product adoption and engagement.
TADigital marketing specialist
Business and marketing graduate at Texas State University
I study marketing at Texas State and focus on building practical marketing skills as I finish my senior year.
Work samples
Work here highlights marketing projects and assignments from my time at Texas State University, showing applied skills from classes and practical exercises.
Smart Hydration Water Bottle — GTM Strategy Meta Case Analysis — Product & Growth Strategy Meta Case Analysis — Product & Growth Strategy
Analyzed consumer needs, competitive positioning, product opportunities, and growth strategies to identify opportunities for user acquisition and engagement.
About me
I study marketing at Texas State and focus on building practical marketing skills as I finish my senior year.
I am Temi Ajanaku, a senior at Texas State University studying toward a degree in an unspecified major. I focus on marketing and am completing my fourth year of undergraduate study.
Experience
Digital marketing specialist
February 2020-present
Licensed Insurance Agent
Allstate Insurance Company, Houston, Texas · July 2021 – October 2024
Inside Sales Representative
Cutco · January 2021 – May 2021
Education
Texas State University, San Marcos, Texas
Bachelor of Business Administration in Marketing & Management
Skills
Marketing fundamentalsDigital marketing basicsContent creationCampaign planningMarket research basics
Smart Hydration Water Bottle — GTM Strategy
Developed positioning, target audience, market research, messaging, launch strategy, and success metrics to drive product adoption and engagement.
Meta Case Analysis — Product & Growth Strategy
Analyzed consumer needs, competitive positioning, product opportunities, and growth strategies to identify opportunities for user acquisition and engagement.
MuseFlow — Independent Product Concept
Created an artist-focused digital product concept, developing customer insights, product positioning, UX flows, messaging, and GTM strategy around identified user pain points.