🟢 Open to work
Fourth-year Business Administration student building practical skills in operations, marketing, and management ready for entry-level opportunities.
Selected academic projects and coursework that demonstrate how I analyze problems, develop plans, and apply business tools across operations, marketing, and management.
Analyzed customer survey data in SPSS to evaluate trust, satisfaction, and commitment across Wendy’s and key competitors; created competitive comparisons, demographic charts, and a relationship map to identify drivers of customer loyalty; synthesized findings into recommendations focused on employee service training and promotion of fresh-food quality.
Designed Canva promotional graphics aligned with the company’s brand identity and promotional goals; collaborated with the business to understand brand preferences and customer engagement priorities.
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Fourth-year Business Administration student building practical skills in operations, marketing, and management ready for entry-level opportunities.
I am Tess Etem, a senior at California Polytechnic State University studying Business Administration and Management. I am finishing my bachelor's degree and preparing to start my career. In school I focus on practical business coursework and building skills that prepare me for entry-level roles in operations, marketing, or general management.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Member Services Associate
RAFAEL RACQUET CLUB · Jun 2025 – Aug 2026
PERSONAL TECHNOLOGY/OFFICE OPERATIONS ASSISTANT
PERSONAL TECHNOLOGY/OFFICE OPERATIONS ASSISTANT · Jun 2024 – Aug 2026
Employee
BELLY DELICATESSEN AND MARKETPLACE · Jun 2024 – Sep 2024
Associate
JAMBA JUICE · Nov 2021 – Aug 2022
Education
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
Bachelor of Science in Business Administration, Concentration in Marketing · Class of 2027
Skills
Analyzed customer survey data in SPSS to evaluate trust, satisfaction, and commitment across Wendy’s and key competitors; created competitive comparisons, demographic charts, and a relationship map to identify drivers of customer loyalty; synthesized findings into recommendations focused on employee service training and promotion of fresh-food quality.
Designed Canva promotional graphics aligned with the company’s brand identity and promotional goals; collaborated with the business to understand brand preferences and customer engagement priorities.
✅ Verified by Extern · ⏱️ In progress
This externship examined video advertising across TikTok, Instagram, and YouTube, mapping platform algorithms, attention-economics principles, and the competitive landscape of the premium audio market. The work compared how ad formats and algorithmic placement vary by platform and summarized tradeoffs for creative approaches.
I reviewed platform mechanics, audience attention patterns, and competitor activity, then synthesized platform-specific guidance for video ad creative and placement.
