VA@victor-anyacho

Aspiring Mass Communication Specialist

I'm a sophomore in Mass Communication, currently exploring the world of social media at TikTok.

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Work samples

Delve into my projects and insights from my journey in Mass Communication, particularly in social media and branding.

About me

I'm a sophomore in Mass Communication, currently exploring the world of social media at TikTok.

I am a sophomore pursuing a Bachelor's Degree in Mass Communication. Currently, I am gaining valuable experience through an externship at TikTok, focusing on social media content and brand strategy.

Externships

TikTok: Social Media Content & Brand Strategy Externship

Completed · Sep 2026

Skills

Social Media StrategyContent CreationBrand StrategyMass Communication
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TikTok · Sep 2026 ↗

✅ Verified by Extern

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The work reviewed ABU's existing channels and competitor activity, consolidating recurring brand messages and visual tone into a research and mood board document. The project compared positioning across TikTok and Instagram, and produced a consolidated brand strategy that recorded findings on positioning, visuals, and platform differences.

TikTok: Social Media Content & Brand Strategy Externship
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What I've accomplished

I produced a consolidated research and mood board document that summarized ABU's positioning, recurring brand messages, visual tone, and documented differences between TikTok and Instagram.

Project breakdown

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Company · Aug 2026

Brand positioning study

How to effectively use tik tok to sell brands

Communication skillsStrategy developmentStrategy development q

Overview

How to effectively use tik tok to sell brands

Brand positioning study

What I've accomplished

I've improved in creativity and language

Outcome

I learned a new aspect to marketing of brands

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