Beats By Dre logoCurrently an Extern @Beats By Dre

Senior business student focused on consumer behavior

Business Administration senior from Bentley studying consumer psychology, survey design, and AI analysis through a Beats by Dre externship.

View my workMessage Me

Work samples

Portfolio items focus on consumer behavior studies, survey-based research, and AI-assisted analysis, developed during my Beats by Dre externship and related coursework.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · ✅ Verified by Extern · ⏱️ In progress

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills

About me

Business Administration senior from Bentley studying consumer psychology, survey design, and AI analysis through a Beats by Dre externship.

I am a senior at Bentley College studying Business Administration and Management. I have some work experience and I am completing a Beats by Dre Consumer Behavior & Market Analysis externship where I studied consumer psychology, survey design, and AI analysis of real consumer data.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

In progress

Experience

Spanish Language Partner

Center for Languages and International Collaboration · Sep 2025 – Present

Supply Chain Intern

Dicarina S.A. · May 2026 – Jul 2026

Sales Intern

ALO Yoga · Jul 2025 – Aug 2025

Wealth Management Intern

Bolton Global Capital · Jun 2025 – Jul 2025

Corporate Banking Intern

BAC Panama · May 2024 – Jun 2024

Management Intern

Grupo Todo A Dollar · Jan 2023 – Aug 2023

Assistant Coach

Brader Raiders Flag Football Team · Jan 2022 – Dec 2022

Education

Bentley University

Bachelor of Science, Management with Concentration in Supply Chain Management & Psychology Major · Class of 2027

Skills

Consumer behavior researchSurvey designAI-assisted data analysisMarket analysisMarketing strategy concepts
Back to work
Beats By Dre ↗

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The externship converted AI-generated consumer-response data and aggregated reviews into three concrete artifacts. Work produced an interactive chart application built from JSON, a PDF report summarizing user friction, and an AIDA-based customer journey map that grouped and positioned five core issues across stages.

Beats by Dre Consumer Behavior & Market Analysis Externship

What I've accomplished

I converted AI-generated JSON of the top five customer pain points into an interactive chart app, authored a PDF report summarizing identified user friction, and created an AIDA-based customer journey map that grouped and positioned five core issues from aggregated reviews.

Project breakdown

During the externship I converted AI-generated JSON of top five customer pain points into an interactive chart app and produced a PDF report summarizing user friction findings. The deliverables showed the chart prototype and documented identified pain points.

Open Link

I turned aggregated customer reviews into an AIDA-based journey map. I mapped touchpoints and pain points across stages, grouped five core issues from the review analysis, and produced a refined journey artifact showing when and where those pains occurred.

Google Sheets
Access

I framed the research question, built a 12-question Google Form, drafted outreach messages and a ManyChat flow, and used AI to analyze chats and summarize consumer priorities (sound quality, portability, battery, connectivity).

Open Link

I reviewed the first 20 survey responses, identified close-ended and Likert questions, calculated percentages, mean/median/mode for ratings, and reported summary stats for ownership, satisfaction, spending, and purchase intent.

Google Sheets
Access
View all work