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Business student building practical management skills

Second-year Business Administration student focused on core management concepts and preparing for real-world experience.

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Work samples

A collection of class projects and assignments that show my learning in management, strategy, and business fundamentals as I gain practical experience.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

Second-year Business Administration student focused on core management concepts and preparing for real-world experience.

I am Yashika Singh, a second-year undergraduate studying Business Administration and Management. I am early in my career journey and building skills from coursework and projects as I prepare for internships and professional opportunities.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Skills

Business administration fundamentalsManagement principlesBasic finance conceptsOperations basicsStrategic thinking (academic)
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Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship examined purchase drivers across adjacent beverage brands in a single retail setting. The work involved designing and running a survey, benchmarking major category competitors, and assembling a consulting-style case brief for executive review. Deliverables included a survey instrument, competitive benchmarks, and a structured case presentation.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I designed and executed research, compiled comparative benchmarks across the category, and synthesized findings into a concise, consulting-style brief that summarized methods, data, and recommendations.

Project breakdown

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