TikTok logoCurrently an Extern @TikTok·🟢 Open to work
Yiwen Shi portrait

Social Media Strategist and Content Creator

I specialize in social media content and brand strategy, transforming ideas into impactful narratives.

Work samples

Discover projects that showcase my skills in social media strategy and content creation, driving brand engagement.

About me

I specialize in social media content and brand strategy, transforming ideas into impactful narratives.

I am currently an extern at TikTok, focusing on social media content and brand strategy. My passion lies in crafting engaging digital narratives that resonate with audiences and build brand loyalty.

Externships

TikTok: Social Media Content & Brand Strategy Externship

TikTok

Skills

Social Media StrategyContent CreationBrand StrategyDigital MarketingAI Powered AnalyticsCanvaChatGPTClaudeData Analytics

✅ Verified by Extern

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

I developed a comprehensive brand strategy for All Basics Uniforms, a clothing brand based in LA, with a strong focus on TikTok. This project included extensive research on industry trends, a competitive analysis, and the creation of a strategic framework, along with a visual mood board, to enhance content creation and brand engagement on the platform.

What I've accomplished

In this project, I concentrated on crafting a brand strategy for All Basics Uniforms. Here’s a summary of what I accomplished through my research and content planning efforts:

Project breakdown

View all works