Breaking Games Externship via Extern
Columbia CS graduate student building skills in performance marketing and growth strategy through a Breaking Games externship.
Work shown includes externship tasks and projects focused on performance marketing and growth strategy completed during the Breaking Games externship.
Breaking Games · ✅ Verified by Extern · ⏱️ In progress
A performance marketing and growth strategy externship with Breaking Games focusing on analysing marketing funnels and sales performance from analytics and advertising data.
Columbia CS graduate student building skills in performance marketing and growth strategy through a Breaking Games externship.
I am Youjin An, a Columbia University graduate student in computer science pursuing a master’s degree. I have limited professional experience and I am exploring growth and performance marketing through an externship with Breaking Games.
Externships
Performance Marketing & Growth Strategy Externship With Breaking Games
In progress
Experience
Business Operations & Analytics Associate
Puff Media · Jun 2026 – Aug 2026
Paid Media Fellowship
Marveloce · Mar 2026 – May 2026
Partnership Operations Analyst
Ashoka · Jul 2024 – Nov 2024
Consultant Relations Intern (Data & Reporting)
MFS Investment Management · Jan 2023 – Jun 2023
Education
Columbia University
Master of Science in Applied Analytics · Class of 2026
Northeastern University
Bachelor of Science in Business Analytics · Class of 2025
Skills
✅ Verified by Extern · ⏱️ In progress
A performance marketing and growth strategy externship with Breaking Games focusing on analysing marketing funnels and sales performance from analytics and advertising data.
The work analyzed marketing and sales data from Breaking Games to locate where shoppers abandoned purchase funnels and which channels generated conversions. The project compared traffic and conversion patterns across acquisition sources, quantified drop-off points in the funnel, and produced actionable diagnostics for paid-ad and storefront performance.
I analyzed real marketing and sales data, tracing user journeys from ad click to purchase and identifying funnel drop-off points and channel-level performance.
