The Home Depot Sustainability Marketing Strategy Externship

This is some text inside of a div block.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
Research and develop an understanding of a given field
Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.

Program Overview

‍

As a leading home improvement retailer, The Home Depot is dedicated to meeting the evolving needs of its customers, and they want your help in driving this mission forward.

‍

This opportunity offers hands-on experience in strategic research and cutting-edge marketing. You'll innovate and enhance Home Depot's strategies to attract and retain sustainable customers.

‍

Throughout the program, you'll delve into how top retailers with robust sustainability initiatives capture customer interest. You'll uncover insights from retail leaders and other industries, analyze effective sustainability strategies, and explore ways to amplify brand sentiment.

‍

Get ready to make a substantial impact by crafting strategies that not only bolster Home Depot's visual identity but also resonate deeply with Gen Z values. Your contributions will elevate marketing effectiveness, fostering stronger engagement and customer loyalty.

‍

During this externship, you'll cultivate a diverse skill set, including:

Public Speaking & Presentation: Synthesize actionable insights and recommendations for Home Depot to enhance its engagement with sustainability-focused customers.
Brand Sentiment Analysis: Research and analyze Gen Z preferences, values, and behaviors related to sustainability and home decor. Explore what aspects of sustainability appeal to Gen Z, their attitudes towards sustainable practices, and how these preferences influence their purchasing decisions.
Comparative Research: Identify key competitors in the home improvement and retail sectors known for strong sustainability marketing. Analyze competitors' in-store activations, digital trends, and social media strategies.
Strategic Analysis: Examine effective sustainability marketing tactics from diverse industries that could be adapted to Home Depot. Develop strategic recommendations to improve brand loyalty and attract new customers through sustainable product promotion.

‍

What You Will Gain

Professional Network: You will connect with industry experts and peers to broaden your professional circle.
Hands-On Experience and a Comprehensive Skill Set: From conducting market research to analyzing data, you'll acquire a skill set that is highly valued across various industries.
A Competitive Edge: The insights and experiences you gain from this externship will provide you with a competitive edge in your job search, helping you stand out to recruiters in market research, digital advertising, strategy and more!

‍

Why This Is Perfect for You

Ideal for those passionate about market research, digital advertising, and more.
No specific background required—bring your critical thinking, strategic analysis skills, and eagerness to learn.

‍

Overview

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

‍

A rich text element can be used with static or dynamic

Externship Currently Closed
New applications are not currently being accepted.

Apply Now

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

September 23, 2024

This remote Externship will last 8 weeks.

$1000 Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

Students must be an undergraduate sophomore, junior, or rising senior attending an Historically Black College or University (HBCU).

Eligibility

Students must be attending an HBCU in the United States.

About

The Home Depot

Founded in 1978 with approximately 500,000 associates, The Home Depot is the world’s largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service – to our customers, associates, communities and shareholders. That’s what leadership means to us. That's The Home Depot difference. Our culture and success are built on an unwavering loyalty to eight guiding principles: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back and excellent customer service. We live by a simple premise by our founders: Put customer and associates first and the rest will take care of itself.